While scare tactics can be effective in grabbing attention, relying solely on fear in advertising campaigns targeted at parent may have some drawbacks. Parents are more likely to respond to messages that are informative, relatable, and empowering rather than purely fear-inducing. Creating engaging content that educates them about the importance of responsible behavior and the potential consequences of unsafe actions can be more impactful in promoting positive change. It is essential to strike a balance between capturing attention and providing practical information to drive long-term behavioral change among teenagers.