Ethan Noranbrock
BRANDING DEVELOPMENT
Project Objective
The menu design of Riddles fast food underwent a transformation to align with the brand's playful and mysterious identity. By incorporating vibrant colors, playful typography, and captivating illustrations, the menu design successfully creates an immersive and engaging experience for customers, enticing them to explore the intriguing culinary offerings of Riddles.
The Plan
Riddles Design Categories
The Story
The Riddles brand story is a tale shrouded in mystery and intrigue. It all began with a visionary individual who believed in the power of enigmatic experiences and tantalizing flavors. With a passion for playful riddles and a knack for culinary creations that left taste buds guessing, Riddles fast food was born. From the enigmatic logo to the captivating menu design, every aspect of the brand was carefully crafted to evoke curiosity and excitement in customers, drawing them into a world where flavors and secrets intertwined. With each bite, customers embark on a culinary adventure, uncovering the hidden delights and unraveling the delicious riddles that make Riddles fast food a truly unique and unforgettable experience.
Logo Design
The Process
In the logo design process for Riddles, it became evident that the old black logo was lacking the desired impact and appeal. To address this, a decision was made to introduce color and adopt a more playful and friendly approach. Through careful exploration and iterations, a new logo design emerged, incorporating vibrant colors and whimsical elements that perfectly captured the enigmatic yet welcoming nature of the Riddles brand.
New
Old
Menu Design
The menu design of Riddles fast food underwent a transformation to align with the brand's playful and mysterious identity. By incorporating vibrant colors, playful typography, and captivating illustrations, the menu design successfully creates an immersive and engaging experience for customers, enticing them to explore the intriguing culinary offerings of Riddles.
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Package Design
Full Collateral
See Other Work
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